Technical SEO - The Beginners Guide

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Technical SEO covers the process that you use to optimize your website to ensure that Google can find, crawl, understand, and also index your pages. The main aim is to achieve improved rankings.

What technical SEO takes care of

Check the indexing of your website by Google. You can use Site Audit to check the pages of your website that can’t be indexed and why.
Technical SEO helps you to reclaim your lost links, and you can then redirect to the current pages. Unless you do this, those lost pages will not add value to your website.
Technical SEO assists you when adding internal links that are from one page to another on your website and helps you to find link opportunities quickly.
You can add schema markup. This is a code that ensures that the search engines can understand the content on your websites better and powers the features which help your website to stand out from the competition in search results.

Technical SEO tools

While performing technical SEO, there are tools that you will need to use and among them include:

1. Google Search Console

In the past, this was known as the Google Webmaster Tools and it’s a free tool that you can use to troubleshoot your website and see how it appears in the search engines. Use this incredible tool to locate and fix technical errors, see structured data issues, and submit sitemaps among other tasks. These days, each of the search engines such as Yandi and Bing has its own search engine console tool.

2. Google’s Mobile-Friendly Test

This test is done to determine the ease at which a visitor can use your website pages using a mobile device. This test also helps you to determine if the text is too large or too small, and the availability of plugins that are not compatible. Remember that mobile-friendliness is one of the tests that Google uses for ranking purposes.

3. Chrome DevTools

This tool is useful for debugging page-speed issues, boosting page speeds, website performances, and more. This is a tool that SEO experts say has endless uses.

4. Ahrefs Toolbar

This exists as a free extension for Chrome and Firefox and provides highly useful data about the websites, as well as the pages that you visit. With this wonderful tool, you get an on-page SEO report, broken link checker, link highlighter, redirects tracer with HTTP headers, and more.

5. PageSpeed Insights

You can use Page Speed Insights to check your web pages’ loading speeds. It provides you with valuable information such as the performance score and also the recommendations that you can use to increase the loading speed of your page.

Can we wrap this up?

The above coverage only scratches the surface as far as technical SEO is concerned. This should provide you with the basics about what technical SEO intends to achieve, and the tools which you can use to achieve those specific goals. To get the best from technical SEO, getting the help of an SEO agency is recommended.