Top 5 Use Cases of Generative AI in FinTech 2024

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From improving security measures through advanced fraud detection to personalizing the banking experience and assisting with stock selection, generative AI (GenAI) in FinTech is at the forefront of this shift.

GenAI can process and analyze large amounts of data, automate tasks and generate forecasts, making it an indispensable tool for numerous applications in the financial sector.

By combining GenAI and FinTech, financial institutions can make more informed decisions, better manage risk, and provide tailored services to their customers.

Key findings

  • GenAI has the potential to revolutionize various aspects of the financial industry through greater efficiency, accuracy, and customer satisfaction.
  • According to experts, the most significant uses of generative AI in FinTech include fraud detection, transforming a digital into an intelligent enterprise, augmenting human capabilities through automation, accelerating compliance, and combating white-collar crime.
  • FinTech companies and financial institutions need to understand the dangers of GenAI and the risks of artificial intelligence in financial services, including phishing, social engineering, and fraudulent data generation.

Top 5 use cases for generative AI in financial services

Fraud detection and prevention

One of the most important use cases for generative AI in FinTech is fraud detection and prevention.

Generative AI can analyze massive amounts of transaction data in real time and detect unusual activity that indicates fraud.

By using machine learning algorithms, these systems can continually expand their ability to detect fraud based on historical data.

Not only can suspicious activity be identified quickly, but the number of false alarms can also be reduced, ultimately increasing overall transaction security and increasing customer trust.

Decision-making by financial institutions at micro and macro levels

Given that digital transformation focuses on customer experience and operational processes, the use of AI will be ubiquitous, according to Richard Berkley, head of data, analytics, and AI in financial services at PA Consulting.

He told Techopedia:
“It will fundamentally change the way financial institutions make both micro and macro decisions, including in relation to investment strategy, employee development, risk management and other decisions.”

Boards recognize that to remain relevant and profitable in the modern world, they must lead the transformation from a digital to an intelligent organization, Berkley said.

“These organizations have established AI guardrails over the past year and are now beginning to build generative AI muscle for 2024, establishing enterprise-scale AI platforms and preparing their operations for safe adoption,” he added.

Workflows of financial institutions

“In financial services, as markets change, AI will change where and how we invest, what customers expect from institutions in terms of AI-driven innovation and agility, how companies manage their suppliers when adopting AI, and how “They create transparency about the use of AI in external reporting,” says Berkley.

According to Berkley, many financial institutions would do well to use AI to complement human capabilities by solving user needs through insight and automation.

This focus on fostering a harmonious relationship can ensure that AI augments human functions rather than replacing them.

Regulatory Compliance

Financial services customers are implementing GenAI solutions to identify the impact of regulatory changes on their policies, processes, and responsibilities and generate appropriate alerts, Berkley said.

“They also use generative AI to compare regulatory reporting across multiple countries against relevant regulations to ensure completeness,” he added.

“Generative AI helps the first line of defense in the organization understand commitments and policies, building on the body of knowledge of questions previously forwarded to the second line of defense.”

According to Berkley, GenAI can provide a consolidated view of what is happening in the regulatory environment, including areas such as horizon scanning, regulatory engagement, policies, procedures, and related change actions.

“This can be used to inform changes and even simplify controls related to compliance,” he said. “We are seeing GenAI increasingly being used to streamline processes, e.g. B. to produce risk reports and alerts in areas such as complaints, consumer protection and to ensure other process improvements.”

Combating economic crime

Some solutions start with using AI to prevent white-collar crime, Berkley said.

These include integrating AI and machine learning into transaction monitoring systems, behavioral analytics to detect suspicious activity, and implementing biometric authentication in identity verification to combat identity theft.

Berkley added:
“Nevertheless, solutions such as these require careful consideration of ethical values, such as: B. the handling of data protection, algorithmic biases and ensuring reliable results of GenAI systems, as well as societal concerns about the potential of GenAI to replace jobs.”

Practical examples of generative AI in the FinTech industry

Below we present some real-world examples of generative AI applications that illustrate the possibilities of this technology in the FinTech sector.

JPMorgan Chase

Last May, JPMorgan Chase applied for a trademark for a financial advisory tool called IndexGPT, a ChatGPT-like AI service designed to help customers make investment decisions.

IndexGPT uses cloud computing and AI technologies to analyze and sort securities according to customers’ specific requirements.

NatWest and IBM

NatWest and IBM are collaborating on Cora, NatWest’s virtual assistant. Thanks to the use of GenAI, customers can access a broader base of information through conversational interactions.

Wendy Redshaw, chief digital information officer at NatWest Group retail bank, said:
“Building on the success of Cora over the last five years, we are working with companies like IBM to unlock the latest generative AI innovations that will help Cora feel even more ‘human’ and, above all, become a trustworthy, secure, and reliable digital partner for our customers.”


Last fall, OCBC Bank in Singapore rolled out a GenAI chatbot to its 30,000 employees worldwide.

This should enable them to increase their productivity and improve their customer service.

The bank implemented the chatbot in cooperation with Azure OpenAI from Microsoft.


Payment processor Square uses generative AI capabilities to help sellers automate their processes, streamline their workflows, and save time.

For example, Square’s menu generator allows restaurants to create complete menus in minutes and with minimal effort.

With Square, you have a valuable, time-saving tool if you want to expand your range of food and drinks.

Bank of America

One of the real-world use cases of generative AI in banking is Bank of America’s use of GenAI to detect fraudulent credit card transactions.

The bank’s AI system analyzes billions of transactions every day to identify specific patterns that indicate fraud.

For example, the software can detect payments with suspiciously large amounts or from unusual locations.

Hokuhoku Financial Group and Fujitsu

Last September, Hokuhoku Financial Group and Fujitsu began trying to use GenAI to improve banking operations.

The tests include a conversational AI module that helps the bank create and review various business documents, answer internal queries, and create programs.

The future of GenAI in FinTech

The big opportunity in FinTech – and where most of the competition will take place – lies in how banks can use their customer data alongside other sources of information in a way that directly benefits customers, according to Dom Caldwell, head of field engineering EMEA at DataStax, a company specializing in real-time data for AI.

“For banks and FinTech providers, this will be the point where they challenge each other, i.e. who can create the best experience for customers and how can they integrate that data into the experience?” he said.

“Enterprise teams have already begun developing chat services that enable greater personalization using each customer’s data.”

Banks are also thinking about what comes next. The iPhone made apps like Instagram, Uber, and Spotify ubiquitous, and now the race is on to become the first ubiquitous app for GenAI, Caldwell said.

“I also believe we are just at the beginning of this journey,” he explained.

“Putting a new technology at the center of your actions will take time.”

With GenAI, companies could improve compliance efficiency by analyzing their data, compiling it, and presenting it in the right format.

Caldwell said:
“While this isn’t the most exciting use case, there are significant benefits to increasing enterprise operational efficiency beyond the more familiar use cases, such as B. improving know-your-customer processes or fraud monitoring.”

However, the use of generative AI in the FinTech sector also has some downsides.

PA Consulting experts have seen emerging economic crime risks associated with generative AI, including phishing, social engineering and the generation of fraudulent data, as it enables new and more sophisticated methods of carrying out illegal activities, Berkely said.

He concluded:
“It is important for FinTechs and financial institutions to understand the dangers of generative AI and the risks of artificial intelligence in financial services, as the misuse of generative AI to commit fraud poses an increasing risk to these institutions and their customers. “


As the examples given show, generative AI can be used in various use cases in the fintech industry.

The technology has the potential to revolutionize numerous aspects of the financial sector by optimizing efficiency, accuracy, and customer experience.


What is the best use case for AI in FinTech?

One of the most compelling use cases of AI in FinTech is fraud detection and prevention. AI algorithms can analyze billions of transactions every day to identify patterns that indicate fraud.

How can AI be integrated into FinTech?

Integrating AI into the FinTech industry requires developers or a development team with expertise in building AI applications for the financial sector.

What role can AI play in the FinTech industry?

AI has the potential to transform the FinTech industry by increasing efficiency, increasing customer satisfaction, and enabling better decision-making. Examples of AI use in FinTech include fraud detection, customer service chatbots, personalized financial tips, automated trading, risk assessment, and much more.

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