Cricketer Deepak Chahar Launches New Brand ‘DNINE Sports’
New Delhi: Cricketer Deepak Chahar has bootstrapped to launch his own sports line, DNINE Sports. This is less than a year after he launched his fantasy sports app. The sports line will have an investment of ₹2.5 crore and will retail products like shoes for cricket, clothing and accessories, etc. The company will be incorporated under the entity LCDC Athletics Private Limited and will have the cricketer and his father Lokendra Singh Chahar as co-founders.
Earlier this year, the cricketer, along with his wife Jaya Chahar had set up tech venture JCDC Sports Private Limited which runs Trade Fantasy Game. Jaya said the company has acquired about 70,000 organic subscribers. The duo had earmarked ₹5 crore for this venture and is deploying so gradually. The company also intends to add casual sports games to its portfolio now in the coming months. For this venture, it expects EBITDA positivity by 2026.
While no overarching data is available, Mint had reported earlier that by 2025, the men’s and women’s casual-wear market in India is expected to touch $15 billion, up from $7.7 billion in 2020. It is also estimated that the Indian footwear market was valued at ₹126 crore in 2022, according to the business intelligence website Statista.