How to Give a Corporate Gift That Won’t Disappoint

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The right gift can make someone’s day, which makes gifting in the corporate space all the more important. It not only serves as a way to show appreciation to customers and employees, but it also conveys a particular message or feeling. Most importantly, both the audience and the intended message are important when it comes to determining which gift is best. Here are some things to consider when giving a corporate gift.

Bundle It

Why give just one gift when you can give many gifts in one? Bundling items into one packaged gift is a great way to not only surprise the recipient but to get the best bang for your buck when corporate gifting for a group of people. There are countless ways to bundle, but here are some staple ideas:

Movie night bundles are famous for including popcorn, snacks, and movie tickets.
Wine bundles typically include varying samples of whites and reds.
Tea bundles can include both bagged and loose-leaf teas, sugar, and honey.
Fruit bundles often use assortments of uniquely-arranged seasonal fruits.
Holiday bundles are best known for including favorites like holiday cookies, hot cocoa mix, and candy canes.

With many possibilities to explore, choose the bundle that is best for both the company’s objective and the recipients’ tastes.

Expand Corporate Gear

Giving gear with the corporate logo isn’t a new concept. By now, people have been getting corporate pens, folders, and key chains for decades. Our ideas surrounding branded gifts deserve a refresher. The point of corporate gear is to make people feel proud to be on the same team, so why not take corporate gear to the next level? Try gifting corporate hoodies and zip-up jackets with the company logo, something associates will enjoy wearing both inside and outside the office. Additionally, there is nothing wrong with going the seasonal route. Gift a seasonal ugly holiday sweater at the company holiday party to get an extra laugh out of employees. While in-house gifts are great, don’t forget about the customers. To keep your company at the front of their minds, give a branded gift that is useful and functional, such as a cushioned laptop sleeve or insulated travel coffee mug.

Be Unique

A gift that is expected isn’t really much of a gift. This is why it can only help to give something that is fresh, thoughtful, and unique. A great way to switch things up is to refer to virtual experiences. Most people expect a corporate gift that is small and tangible, but now you can gift free music, movie, and reading subscriptions to the streaming platform of your choice. Another unique way to gift is to consider the important people and things in the recipient’s life. If gifting to an audience that is family-oriented, consider giving a fun puzzle of something within your interests to be worked on by the entire family. Or if you know the recipient is a pet-owner, give the gift of branded frisbees, chew toys, or travel food bowls for their furry friends.

Get Personal

Sometimes adding a personal touch is enough to catch and keep someone’s attention. It shows that there was extra time put into choosing the gift and that the recipient themselves were thought of while making their selection. Personalization can make even the smallest gift items exciting, such as a personalized luggage tag, beach blanket, or even socks. Many even find that sending personalized messages along with each gift adds even more of that personal touch to the gift. And for larger gift ideas, personalized office gift sets and even personalized desk bobbleheads and fatheads are excellent places to start.

Gift With Purpose

There are a number of reasons why people give corporate gifts. Many do so to show their appreciation to employees and customers. Others do it as a call-to-action to achieve a particular goal. Some even give gifts in celebration of something or someone important. No matter what the reason is for the gifting, be sure to keep this reason at the forefront when giving. If the goal is to increase brand awareness, focus on a gift that will help the intended audience notice and remember the brand. If the goal is to show appreciation, spend time on a gift that is meaningful and meets the needs of the recipient. Remembering the ‘why’ for the gift can help make receiving the gift even more satisfying.

Whether gifting something to consumers or associates, the gift is not all that matters. Giving with intention and thought is what really takes the gift to the next level. Leave a lasting impression with your gift by choosing what is best to give, and consider how the recipient would like to receive this gift. The attention to detail pays off when that gift is finally received with a smile.