The nuts and bolts of interactive marketing

Read Time:4 Minute, 35 Second

Gone are the days when engaging with clients was only possible in situ, that is, in physical stores and by face-to-face interaction. Covid-19 has taught us that every brand owner should reconsider banking on doing business offline. That doesn’t mean the pandemic is the only reason entrepreneurs enter the online market. With numerous opportunities, doing business online is a fantastic thing that can either supersede your offline entrepreneurship or augment the latter. More important is to take full advantage of such an online format because brand owners often lose track of customers and their preferences. Thanks to interactive marketing, however, you can stay updated and well aware of your clients’ shopping behavior, polish your product, and secure higher profits in the long term.

Defining interactive marketing

First, though, what’s interactive marketing, exactly? As the term suggests, it involves some interaction with the client, and guess what – it does! Interactive marketing encompasses steps that mainly rely on visual elements to grab people’s attention while presenting your service, item, or whatever it is you sell. 

Essentially, interactive marketing entails several types that serve as building blocks of such a strategy. They are:

  • Polls, surveys, quizzes: These things are excellent in sparking people’s enthusiasm for a short time. Surveys, polls, and quizzes are often easy to build, making them among the most used.
  • Calculators: Not as popular as the ones mentioned, but calculators are widely used in niches that involve estimating payments, such as real estate and insurance. 
  • Interactive storytelling: Perhaps one of the most labor-intensive, storytelling calls for a holistic approach, i.e., including various elements in a story, like references, pictures, animations, etc.
  • Personalized content: Personalized content allows you to bridge the gap between the customer and speak directly to them, e.g., by sending an email asking them to return to the cart. 
  • Interactive videos: Videos are a time-trusted component of effective interactive marketing if used correctly. Designing a video doesn’t have to be tiresome, nor should it require a set of professional skills to be built. You can easily create awesome videos with animation maker from vista create.

So, what makes interactive marketing advantageous? Three things, at least. First and foremost, since such content often involves some user activity, you can learn how people interact with the piece, be it storytelling, calculator, or video. This information allows you to provide better content and product. Next, there is no denying that interactive marketing actually boosts conversion rates. Other than generating exciting and valuable content, such pieces include call-to-action buttons that nudge people to complete the final step. And third, interactive marketing increases engagement; by interacting with vibrant pictures, fascinating videos, and gripping texts, users spend more time on your profile and become more inclined to purchase your product.

Young businesswoman pointing at project papersSource

Ideas to implement interactive marketing

While the mentioned are constitutive elements of interactive marketing, there are many more tactics you can use when generating engaging content. After all, you can’t roll out surveys every week or so to keep people engaged. Below are brief and practical ideas to succeed in interactive marketing.

AR shopping

Augmented Reality has recently leaped forward, becoming among the most used digital shopping techniques. Users can see an augmented animation centered around the product by screening a specific label or object with a camera. Companies increase the use of AR shopping features because they provide people with a fantastic try-on experience so that customers know the product and decide whether to buy it. 

Virtual courses

Undoubtedly, virtual courses are perhaps the most challenging thing to create and serve as an interactive marketing element, as it requires cooperation with people of different expertise. However, virtual courses went viral once the pandemic shut down stores and minimized people’s interactions, so it’s reasonable to take a closer look at these things. 

User-generated content

Want to bond with people and make them part of your brand? User-generated content is your go-to in this case. There are multiple ways to interact with customers and let others get familiar with such interactions. From resharing their reviews on a product to considering their thoughts when improving it, you can come up with practically any way to keep people highly involved and excited.

Interactive motion pictures

Interactive series is a sterling alternative to a virtual course because it isn’t that reliant on hard- and software. You can produce a set of videos using your iPhone and include additional effects afterward. Remember that creativity matters the most; even a well-designed animation can suffice and replace a low-quality video.

Conversational marketing

You can’t ignore Artificial Intelligence simply because it works wonders! While creating the mentioned elements is cool, it’s always more demanding than adopting the AI chatbot feature. The chatbot can maintain good communication with people, eliciting information and providing one. Besides, there are many readily available solutions on the market, so why not give one a try?

Source

Conclusion

Now that you’ve gotten familiar with a breakdown of interactive marketing, designing a personal strategy won’t seem like a daunting task to you. Make sure to learn what content your audience wishes to consume the most (for example, by using a survey or poll) beforehand. Adapting to people’s preferences and generating content they want to see the most will allow you to excel in your marketing and get into the spotlight, ultimately increasing your profits and awareness.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %
Advertisements