Setting up and running a business can involve a lot of work. There are many things you need to know, particularly if you’re going to be your own boss. Sometimes, it’s hard to decide whether to outsource specific tasks in order to keep things running smoothly. This can be a great way to make life easier, providing you choose the right company to partner with. This article explains when it might be time for you to outsource a part of your business.
When You Can See Clear Benefits
Outsourcing is the process of hiring a company or individual to do a task or provide a service that you’d normally do yourself. It can help save money or time or improve efficiency and productivity. There are many different types of outsourcing, but the most common form is when companies outsource manufacturing or production to another country. This is often done to take advantage of lower labor costs (and other benefits that come with doing business in that country). In turn, you can make significant cost savings.
Outsourcing enables you to focus on the core aspects of your business while leaving the non-essential tasks to someone else. This can free up time and resources that can be better used elsewhere. When you outsource, you have access to experts in the field who can help you expand your company more quickly than you could on your own.
When You Struggle With SEO
SEO (Search Engine Optimization) is the process of optimizing your website for Google search purposes. This has the goal of earning higher web traffic levels and improving the visibility of your site. In turn, this can help raise your brand awareness and increase revenue. SEO is achieved by analyzing and understanding your target audience and conducting keyword research. It also involves on-page optimization, backlinking and more.
Many companies find SEO to be difficult and time-consuming to do on their own. The people who use an SEO agency like Search Logistics demonstrate the need for bespoke SEO strategies tailored to their business’s individual needs, goals,s and budgets. They want access to award-winning specialists and personal project managers who can help them increase sales and traffic.
When You Struggle With The Company Accounts
There’s no shame in admitting that tax and payroll aren’t your strong points. These things are complex and ever-changing, so it’s important to have someone on your team who knows what they’re doing. A good tax accountant or payroll specialist will be up-to-date with all the latest changes and regulations, so they can keep your business compliant and help you maximize your tax deductions.
These professionals can spot potential problems early on before they become costly mistakes. In turn, you can avoid:
- being in fear of internal or external audits
- submitting incorrect or late tax returns
- getting penalized by the IRS – or even being closed down
- receiving bad publicity that could damage your reputation and revenue permanently
When You Struggle With The HR Function
If you find the employee aspects of your business particularly challenging, it might be time to consider outsourcing all of your HR functions (rather than just the accounts and payroll). An outsourcing company can take on such tasks as enrolling employees in health insurance plans and managing 401(k) contributions.
They can also oversee things like:
- employee relations
- compliance with employment laws (e.g. regarding hours worked, vacation/sick days, etc.)
- hiring and firing processes
- training new and existing staff
- disciplining employees
- performance reviews
If You Want Cloud Technology
This provides the ability to access information and applications over the Internet. You can access, edit and store the data on a remote server. When you outsource this type of business, you’re essentially renting space on someone else’s servers. There are many benefits to using cloud technology, including the fact that it’s more cost effective than traditional methods. It also offers more flexibility and scalability.
If you’re considering outsourcing part of your business to the cloud, it’s important to weigh the pros and cons carefully. Make sure of the following:
- that your data will be kept secure
- that you have a good understanding of the pricing model
- that the provider you select has a pristine reputation
- that you’ll experience excellent customer service
If You Struggle With Marketing
In order for your company to succeed and grow it’s essential that you have a marketing plan in place. No small business has all the skills and resources it needs internally, so it’s not an admission of failure to need outside help.
If you outsource your marketing function the external agency can help you develop your marketing plans, and create and design your marketing materials. They can undertake market research, organize events and oversee online activity. They can also manage your social media accounts, digital platforms, and website content. If you have the internal resources to carry out some of these activities, consider outsourcing those that will have the biggest impact or free up the most time internally.
If You Need Help With Customer Service
If your resources are limited you may prefer to focus on growing your business than on spending hours helping individual customers. At the same time, your customers are the future of your company! If you outsource the customer service function an external provider can help you with:
- Answering customer queries (e.g. telephone helpdesks, live chat, email replies)
- Dealing with customer complaints
- Providing general customer support
- Dealing with customer feedback
The benefits of outsourcing your customer service function include:
- A better experience for your customers
- Reduced queuing times and quicker responses
- More sales and instances of repeat custom
As you can see, there are many scenarios where it’s in your interest to outsource some of your business functions. Whilst these will require a financial investment, they could pay off long term. Whether it’s your HR, IT, marketing, or something else, these areas can grow and flourish as never before. You can harness the skills and expertise of others to establish your business and grow its market share.