How to Build a Website for Your Personal Training Business

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One might have seen personal trainers in movies and celebrity shows  who look super buff, chiseled and athletic like no other. Personal Trainers have a physique that speaks volumes for their business. How a personal trainer looks like, their facility looks like and how the brand they created looks like is their biggest shoutout and advertisement. This is why trainers not only invest in themselves but also in their brands to spark something unique in the minds of their customers. Gym Management Software provides just that and even more – it helps people such as gym trainers, fitness experts, health and nutrition coaches and other such instructors in the health and fitness business by displaying a unique brand and attracting tons of customers and clients for themselves. Only with the right tools and techniques can this be facilitated by a trainer. 

Personal Trainer – The Brand and Business

Personal Trainer is one of the most sought after fitness trainers in the industry. Every celebrity in the world – be it from the entertainment business, show business, tech business, sports industry or big time executives from major companies seems to be having a personal trainer. So what is the deal with these trainers one might ask? A personal trainer delivers a unique service by taking care of their clients’ health and fitness requirements. A personal trainer helps them stay fit and achieve his client’ health goals which could range from slimming down to bullying up. There are many other things that they can help with such as recovering from certain physical issues (rehabilitation) by providing physical therapy or for health related issues such as nutrition and diet control. 

Personal trainers can not only help with exercising but can also prescribe nutritional requirements such as diet plans using nutrition charts. For all these purposes, a trainer works hand in hand with the client on an everyday basis and therefore has a very close relationship with clients. They usually rely on bigger institutions for support such as gyms, hospitals, corporate tie-ups etc but with the right marketing tool, a personal trainer need not rely on such middlemen but establish a completely independent client base. 

Branding is the number one tool that helps achieve a good customer base and attracts more and more people. Branding with the right physical establishment or with the right online platform can help launch a personal trainers business. This is where a good gym management software comes into picture that can help personal trainers to create a brand based website or app that lets the trainer connect with their clients in an exclusive and customisable manner. 

Website and Apps for Personal Trainers

With the best gym management software, it is possible to expand a personal trainers business and to acquire more business just with the right tools and techniques. There are many platforms that help personal trainers to build their own website and app. These websites can have several features which can also be translated into a mobile based app such as:

  • Online video training sessions

With online video training, a trainer can easily upload fitness workout routines and exercise routines online and the clients can access them anywhere anytime whenever they feel like working out. Live workout sessions can also be provided by the trainer for their clients with a scheduled live program

  • Recording function

The live workout sessions can also be recorded by the clients and can be repeated as and when required. Clients can send and share their workout sessions with fellow clients or with trainer for feedback

  • Chat function

Personalised chatting allows trainers and coaches to interact with their clients and help them by giving personalised coaching tips, training updates, resolve queries and doubts online through personal chat features inbuilt in the app

  • Circuit and exercise program uploads

The trainer can create a routine for all circuit based workouts or exercise programs that the trainer has planned for their clients on a routine basis. This can keep the clients engaged and entertained with new and modern plans introduced from time to time

  • Pre-installed workout programs

Apart from the trainer uploads, regular exercises such as stretching, warm up and cool down sessions or guided meditation can all be uploaded in the app for the clients to access whenever they want

  • Nutrition and Diet Consulting

Nutrition is an important part of fitness and with an interactive software or app, nutrition can be easily added to the clients fitness programs. They can be included using a personalised nutrition coach who can advise on diet plans, recipes, quick tips and help coach clients with a fitness meal routine that goes with their fitness plans. The app can also be included with a macros calculator that can help in calculating the nutritional value and help clients on being aware of what they are consuming

  • One on One training sessions

The ultimate aim of softwares and apps for fitness is to interact with clients on a one on one basis which is hardly possible in a gym or a fitness facility. Via a software or app, the client can have a focussed attention from their trainer or coach and this can help clients achieve greater satisfaction from the membership program. 

These are some of the exclusive features that can be completely customized to the preference of the trainer and with ample branding everywhere. Infact some trainers have their brand based merchandise which can be sold through the website or apps. Branded merchandise is one of the best ways to promote brand loyalty and many fitness based brands have their own merchandise that promote the spirit of health and fitness such as workout gears, equipment, supplements, workout clothes and many other such things. Building a brand around fitness trainers and the facility is one of the best ways to engage the client and having a software or app to manage this is one of the most reliable ways to promote the client base and to promote the loyalty of customers. 

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