SMS marketing is one of the most effective and efficient ways to connect with your customers. But if you’re just starting, it can be tough to know where to begin. Here are six things you should pay attention to when embarking on an SMS marketing campaign.
1. The Structure Of The SMS Itself
When you’re crafting your SMS marketing messages, it’s important to keep them short and sweet. Your customers are likely to be reading your texts on their phones, and nobody wants to read a long, drawn-out message on a small screen. So make sure your SMS messages are clear and concise. You could also use an SMS length calculator to help you figure out how long your messages should be. Additionally, consider using text formatting to make your messages easier to read. For example, you could use bullet points or white space to break up paragraphs of text.
2. The Timing Of Your Texts
Another important consideration is when you send your SMS messages. If you send them at the wrong time, your customers are likely to delete them without reading them. So you must choose a time when your customers are likely to be free and able to read your texts. One way to figure out the best time to send your texts is to experiment with different times and see when you get the most engagement. For example, you could send texts at different times of the day or on different days of the week and see which times work best for your business.
3. The Frequency Of Your Texts
In addition to timing, another thing to consider is how often you send text messages. If you send too many texts, your customers are likely to get annoyed and may even opt out of your SMS marketing campaign. On the other hand, if you don’t send enough texts, your customers may forget about your campaign entirely. So it’s important to strike a balance. One way to do this is to experiment with different frequencies and see what works best for your business. Additionally, you can give your customers the option to choose how often they receive texts from you. This way, they can decide whether they want to receive texts every day, once a week, or something in between.
4. The Content Of Your Texts
Of course, the content of your SMS messages is also important. If you’re just sending out generic messages, your customers are likely to get bored and may even opt-out of your campaign. So it’s important to make sure your messages are interesting and relevant to your customers. One way to do this is to personalize your messages. For example, you could include the customer’s name or purchase history in your texts. Additionally, you could use segmentation to send different messages to different groups of customers. This way, you can ensure that each customer is receiving relevant information.
5. The Call-To-Action In Your Texts
It’s important to also include a call-to-action in your SMS messages. Without a call-to-action, your customers are likely to simply delete your messages and forget about them entirely. So make sure your texts include a clear call-to-action that tells your customers what you want them to do. For example, you could include a link to your website or a discount code for your products. Additionally, you could use words like “buy” or “shop” to encourage your customers to take action.
6. The Results Of Your Texts
Finally, it’s important to keep track of the results of your SMS marketing campaign. This way, you can see what’s working and what’s not. There are a few different ways to do this. First, you can look at your opt-out rate. This will tell you how many people have chosen to stop receiving texts from you. Second, you can look at your conversion rate. This will tell you how many people have taken action after receiving your texts. Finally, you can use A/B testing to compare the results of different versions of your texts. This way, you can see which version is more effective.
SMS marketing can be a great way to reach your customers and promote your products or services. However, there are a few things you should keep in mind when embarking on an SMS marketing campaign. First, you should consider the timing of your texts. Second, you should think about the frequency of your texts. Third, you should pay attention to the content of your messages. Fourth, you should include a call-to-action in your texts. Fifth, you should track the results of your campaign. By following these tips, you can ensure that your SMS marketing campaign is successful.