Benefits of Using Branded Badges in Your Marketing Campaign
It is the responsibility of the marketing team, the investor, and everyone in the business to boost sales to keep the business moving and growing. The marketing department is tasked with coming up with effective marketing strategies that will boost the most sales.
When it comes to the use of promotional items, branded badges remain more effective than many other items. In fact, there are many benefits of badges that are manufactured and branded by professionals.
If you have been contemplating whether or not to use branded badges in your marketing campaigns, we will tell you why you should consider them.
Types of Branded Badges
The word ‘badge’ is very general to a marketer who intends to use them to promote a brand. Badges can be categorized depending on the materials, shape, size, or their use. Here are the most common types of branded badges on the market today:
- Printed metal badges – These are very durable branded badges made of metal alloys. Apart from being durable, they are the best for companies with a logo that has gradients or a photo. They are often cut into the shape of the logo to look more authentic and attractive. Metal branded badges are usually small in size to lower the weight, although modern metal alloys are typically light and durable.
- Printed enamel badges – You have probably come across these branded badges because they are very common. They are decorative because of the colors and durable because they have metallic material under the enamel. They could also be cut into the shape of the metallic company logo to look more authentic.
- Button badges – These are budget-branded badges that are customizable and commonly used by students and young kids. You can buy many of them easily and distribute them among your audience for marketing campaigns.
- PVC badges – These are also very common and you can hardly notice they are made of PVC. Service providers cut them into the shape of the company logo or maintain ordinary shapes such as circles, squares, ovals, triangles, and stars. The most common way to brand these badges is to laminate them with a printed film.
Benefits of Using Branded Badges
Holding effective marketing campaigns is very important for your business. As we can see, it is essential that branded badges are cost-effective promotional materials, easy to make, and there are several options to pick from. For instance, you can try the branded badges from Rocket Badge to enjoy a lot of benefits. The benefits vary depending on the materials you choose and how they are distributed. Here are the popular benefits of using custom-branded badges in your marketing campaigns:
They promote a brand recognition
One goal of a marketing campaign is to make the brand name known to many people, especially the target audience. Branded badges can be part of this initiative. So, print as many as possible and distribute them to the right audience.
So, how do they work to push for brand recognition? First, the people you give them to will appreciate your brand and are most likely going to buy your products in the future. Second, the people who will see them wearing the badges will get curious and do a follow-up check to find out more about the new brand.
Branded badges are low-cost
If this is not the best reason to use branded badges in your marketing campaigns, then none is. Every business has a marketing budget and keeping it low is essential. Low-cost branded items such as these ones enable the entrepreneur to distribute as many as possible to the target audience, hence promoting the brand effectively.
You can still enjoy a variety of prices depending on the material you choose and the complexity of the project. For instance, metallic badges might be more costly per piece as compared to PVC badges, so you have the option to choose what works for your budget.
They are customizable
Another great benefit of using these badges is that they are customizable to suit the needs of your business. As mentioned, you have the option to choose the material, size, colors to be printed, and much more customization.
Customized branded badges are very effective because they become useful to the users who wear them around to promote your business. Whether you give them out to target users or sell them to badge collectors and enthusiasts, you can rest assured that the customizable badges will yield results.
Customized branded badges can highlight certain products
Sometimes, a business may want to highlight certain products such as new arrivals. Customized badges can promote these products effectively, especially when distributed quickly among the right target audience.
If you are using a reliable seller, they will make you all the branded badges you want and print them with the new arrivals. Button badges and PCV badges are the best for this role because they can be large and still light to show the new products on the market.
They can be used to promote discounts and offers
Believe it or not, branded badges are also used to highlight current discounts and offers. Right now, we are in the festive season, and some stores have already distributed badges with the current Christmas offers and discounts.
Just like when highlighting new products, you need to make attractive and useful badges at the right time so that clients do not miss the offers. Your badges should have visible highlights for better visibility of the products.
Mistakes to Avoid to Enjoy the Benefits of Branded Badges
Whether you are new to the use of branded badges in a business or not, you are prone to making some costly mistakes. But there is a lot you do to keep these mistakes at bay.
First, you should have a budget for the badges and a strategy on how to distribute them for effective results. But you also know what type of badges and the branded information you want to be printed on them. The other important thing is to source a reliable supplier of customized printed and branded badges. With these, you can rest assured that costly mistakes will be kept at bay.
Branded badges will only bring more customers and increase sales when a good strategy is used to print and distribute them. This also gives more benefits to the business as discussed. The insights in this article will definitely compel you to use these branded products for your marketing campaigns.