If the name of Afghanistan comes, perhaps firstly the picture of fear of Taliban emerges in front of the eyes, but the social media influencers here are bringing out the aspect of this beautiful country that is hidden from the world. Filled with youthful enthusiasm and courage, the women of Afghanistan are themselves changing the zucchini mentality in the shackles of the Taliban. Be it Instagram, YouTube, Facebook, or Tick-Talk, the new generation of Afghans who are blasting the tradition and style of the country is nothing short of an example given the history here. Going out of an environment that is hostile to Western civilization, these celebrities are following not only Afghan stars but also Western creators. They take selfies in front of Kabul’s Graffiti walls and make trending videos. Bollywood dances to the tunes and also complete the challenge of the Hollywood hot-shot faces.
Risk but don’t bend
Afghan youth also market their businesses on social media and promote by becoming ambassadors for local businesses. Although it may seem like the story of the common youth of the world, it is risky for them to adopt ‘modernity’. The only difference is that now they are not ready to bow down and this freedom is going on making its way like a quiet movement. Tales of violence against journalists, human rights activists, and politicians are common in the country and no influencers have been targeted so far but this is a threat that they cannot be sure of.
Businesses are increasing on their own
Aida Shadab, 26, is a social media star from Afghanistan. Shadab, who modeled for his luxury boutique in Kabul, has more followers than President Ashraf Ghani on his Instagram account. People join them on their fashion and lifestyle and encourage them, but some people are also taught to cover their heads. He told the insider, “Fear of heart is part of living in Afghanistan but you have to get up and live your life. We want to show people that it is possible. ‘ His fame has brought him closer to the people, which leads to more excitement.
Sadika appeared in the supportive singing reality show Afghan Star and is now a social media star. Interestingly, their videos are very common, which allows the youth to relate to them. She shoots and edits videos on the phone itself. He is very religious, so while being vocal on social media, he is very much known for how to create decency. She wants to pursue a career in singing and is proving contrary to people’s concerns how her dreams can be found without hurting anyone’s feelings. Sadaika wears designer clothes from Shadab’s boutique, both of which benefit her career.
And changing society
The Business Insider report quoted the Asia Foundation’s Survey of the Afghan People, 2019 as saying that only 14% of the country’s people use the Internet for news and information. In the year 2015, 25% of the households had internet access on the phone but now it has reduced. Maryam Vardak has started a ‘We Think Digital’ campaign with 14 women like Shadab. Maryam is working against bigotry with Facebook. He says that these Afghan social media stars are bringing cultural tolerance to society today with one post each.