How to Make the Most of Your Las Vegas Billboards

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Using out-of-home, or OOH, marketing in Las Vegas is a powerful way to spread brand awareness and grow your brand recognition. OOH is a form of marketing that has been around for a long time and continues to be one of the best ways for businesses to reach new customers. One of the reasons that this style of marketing has stayed so relevant is that it simply works. 

If you are thinking about utilizing Las Vegas billboards, there are a lot of factors to consider. Las Vegas is one of the most famous cities in the entire country of the United States, and investing in OOH could have a huge payoff. Planning out how to best use your resources when investing in Las Vegas billboards is time well spent to make sure you get the highest possible return on your investment.

If you have been wondering how to make the most of your Las Vegas Billboards, here is everything you need to know. 

First, Count All Your Options 

The first step when considering an OOH marketing campaign in Las Vegas is to consider all of your options. The simple fact of the matter is that marketing campaigns are never cheap. While it’s possible to invest your money wisely and even frugally, OOH media will always come at a cost. Depending on the location and circulation of an advertisement, that cost can also go up by substantial amounts. 

For larger companies that can afford expensive marketing campaigns, this isn’t as pressing an issue. However, for smaller companies that could benefit from effect brand awareness, there are other options. For example, a wallscape is a creative advertisement that is typically attached to prime real estate. These advertisements are huge, have the potential to really garner attention and ‘pop’, and on average are more affordable than a traditional billboard.

Other options include using taxi cab services, or even putting panels up at bus station stops. The benefit to running an OOH campaign is that there are a wide variety of options to choose from. These options can be limited by the size of the city itself, for example, a small town in upstate New York will have less OOH media opportunity than New York City. 

In a city like Las Vegas, there may be other options aside from billboards that better suit your budget. If you do have the budget for a billboard, there are a lot of advantages that this can bring. First off, billboards are able to get the most visibility of any OOH media and have been used by the most trusted and loved brands all over the world. This means that using a billboard not only expands your brand awareness but can even impact your brand’s validity. 

Average Costs

When it comes to figuring out the cost for a billboard, there are three things that have to be taken into account, the total cost, the CPM rage, and then lastly the ad Impression. These three factors can help you understand if a billboard is worth your resources, and also help you budget accordingly. 

Total cost simply refers to the cost through the duration of the campaign. For example, a four-week period of time would represent the total cost that you can then build the rest of the data on. The CPM stands for cost-per-thousand impressions and is how the analytical data to estimate impressions is gathered. The ad Impression is the total estimated amount of impressions made over the lifetime of the exposure. 

If the CPM were five dollars, and the total cost of the advertisement was $500, then the estimated ad impression would be 100,000. With this kind of data, you can figure out what kind of budget your campaign needs. 

What Kind of Billboard?

Another factor to take into consideration is the kind of billboard. While location and circulation are very important, the kind of billboard you use can have a huge impact. There are non-digital billboards and digital boards. While both can make impressions and be a good investment, digital billboards do hold some advantages over non-digital. 

Using a high-quality digital panel, a digital billboard is capable of showing off eye-catching designs, and vibrant colors. Also, depending on the type of digital billboard, a company can utilize things like special effects, or even sound and interaction. 

The average cost for a non-digital billboard over a four-week campaign in Vegas is 5.42k, with a median CPM of 3.02. That equates to an average estimate of 52,861,955 impressions. For a digital billboard, the average cost is 3.87k per four-week campaign with a median CPM of 5.10. These billboards have a median of 11,532,213 impressions. 

Conclusion 

There are a lot of factors to take into consideration when planning out an OOH marketing campaign in Las Vegas. The good news is that with an incredible amount of circulation, no matter what you chose, you are bound to get a high number of valuable impressions. 

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