Instagram

14 Instagram Stories Ideas for eCommerce Businesses

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ECommerce Businesses require more intensive marketing when compared to regular field businesses. There are over 200 million business profiles on Instagram. If you wish to be recognized among such high competition, you might want to check out these 28 Instagram stories Ideas for eCommerce Businesses-

  • Inspirational Quote

This inspirational quote can even be your life motto. Make sure that it is audience-oriented and that they can apply it in their lives as well. Do careful research into this. People will connect your values to the quotes you share.

  • Giveaway!

You can give away a product, a hamper, or a combo of products. This can be done as a freebie or you could host a contest. You could promote an upcoming post that hosts a give-away in your story as well. These could just be smaller brand items or small gift baskets.

  • Behind-The-Scenes

People would love to connect with you on a personal level. Nothing could be better than showing your audience that your business is a product of many people’s emotions and hard work. Share a touching behind-the-scenes moment.

  • Product Benefits

This idea is self-explanatory. You need to remind people of the advantages they get from using your products. Don’t go beyond ‘3-benefits’. Since anything beyond might make everything in the post too much to remember. These can run for a long time for a myriad of products.

  • Share Tips

Whatever service or product you sell must be related to some aspect of people’s lifestyle. Share life tips, personal or otherwise, so that people can connect with the relevance of your products. Moreover, sound extremely informative to increase people’s trust in your words and opinions.

  • Myth Buster

Myth Busters can be a great way to bring down the competition. Focus on myths and false marketing strategies used by your competition to bring down their credibility. You could also mention unethical material generally used in the industry that you sanction in your own brand.

  • Share Your Vision

Let people know why the vision of your business is much greater than your rivals’. Help them connect with your business values. Allow people to see your brand with the same adoration and respect that you see it with. Help them embrace your cause and your endeavors. 

  • Exclusive Offers for Followers

Discounts and Gift Vouchers can be offered in your story only to a select group of people. These can be your most loyal followers or anyone else. This definitely promotes a certain group that seeks profits from such offers. You could increase your followers’ count and interaction this way. 

  • Brand Collaboration

Collaborate only with someone who complements your product and can be a strong partner in the future. Don’t partner with a brand that could sabotage you or offers an alternative to your services. Brand collaborations can also lead to ‘Mixed Gift Baskets’ that promote lesser-known or newer products. 

  •  Influencer Collaboration

Get in touch with your audience’s favorite Instagram influencers and strike a deal with them to promote your product or services. Endorsements have always helped brands and companies, even before virtual marketing. Moreover, you can offer an ‘Influencer code’, so certain users may buy products at cheaper costs.

  •  Feature Your Viewers

It is good to remind your viewers that you are viewing them too. Feature exciting and witty comments from them, send a shout-out to them in your stories time and again. Share life-changing stories from your followers that show how much your brand can impact lives.

  •  Start a Competition 

You could have a caption competition, post-competition, or best comment competition with a giveaway. To promote products, even more, you could have ‘most tags’ competition as well. This leads to great organic and word-of-mouth promotion. User-Generated Content also gives you a huge amount of content to feature in your stories.

  •   Publicly Answer Negative Comments

If you want more clout, it is good to address controversies. If there is someone who has been sending you hate comments, answer them in your stories. These are some of the most exciting things to watch for your audience. Don’t be afraid to sound assertive and even a little strict against your critics.

  •   Share Positive Reviews

After you are done addressing negativity, it is time to tell people everything positive happening with your brand. Share positive brand reviews from different websites, forums, etc.

Conclusion:

Instagram Marketing has become the biggest platform for social media marketing today. There are quite a few agencies that already promote a number of companies on this interactive medium. However, even with organic methods, like the ones mentioned above, you should be able to make much faster progress as a brand,

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